A major new campaign to encourage more residents and visitors to shop in Herne Bay town centre has been launched by the city council.
The ‘Buy in the Bay’ campaign aims to spread the word about the wide range of local retailers and businesses. From quirky boutiques and music and book stores, through to fresh farm produce, vintage finds and a great selection of cafes and restaurants, Herne Bay has got it all covered.
The campaign is funded through Section 106 money paid to the council following the granting of planning permission for the out of town retail development at Altira. The aim is to help mitigate the impact on the town centre and to support businesses in adapting to and thriving in this newly competitive retail environment.
It is supported by the brand new Buy in the Bay website website and an advertising campaign in newspapers, on the radio, on social media and in shops.
A printed shopping guide and promotional videos have been created, as well as poster frames and street banners across the town and a 30 second commercial running before every film showing at Kavanagh Cinema.
The website contains comprehensive listings for shops in Herne Bay as well as blog posts, news and features and an events listing. There will also be regular postings on the Buy in the Bay Facebook page and on Twitter.
And campaign events will take place over the first weekend in December, linked to the switch-on of Herne Bay’s Christmas lights on Friday 2 December, as well as late night shopping on Thursday 8, 15 and 22 December and Sunday opening on 11 and 18 December. More information is on the website.
Chairman of the council’s Regeneration and Property Committee, Cllr Ben Fitter-Harding, said: “If every adult in Herne Bay spent just £10 a week in the town centre’s shops, it would result in an economic benefit of £302,000 for traders. This would have such a positive impact on the town, helping to create more jobs and bringing in new businesses.
“You won’t be able to miss the ‘Buy in the Bay’ campaign over the next few weeks. We hope it will encourage everybody in Herne Bay to explore the fantastic range of shops and spend their money in the town.”